Engineering & NPI
New product introduction cycles cut to weeks, with quality designed in.
- Case studies
- 3
- Insight pieces
- 4
- Practice leads
- 6
New product introduction is where margin is decided: the cost of a product is largely fixed before the first pilot run. We restructure NPI around gate discipline and early supplier involvement, then measure the cycle from design freeze to stable rate.
Clients see design-for-cost workshops with their own engineers, supplier quality agreements drafted before tooling starts, and pilot builds staffed as if they were production — because on the calendar, they are.
The method in three moves
- 01
Fix the gates
NPI stages with named entry and exit criteria; no gate skips without a logged decision.
- 02
Bring suppliers early
Key suppliers in at design review two, with cost and process commitments before tooling.
- 03
Staff the pilot
Pilot builds run by the production crew, on the production calendar, with quality data from build one.
Industries where this capability has run
Case studies using this capability
Brendalen Special Vehicles
Niche vehicle manufacturer, three platforms, one new launch per year
Design freeze to stable rate: 41 to 19 weeks
Cardessa Health
Class II medical device manufacturer, two regulated plants
Design transfer cycle: 34 to 18 weeks
Brightpath Audio
Consumer audio hardware brand, two product families
Bill of materials cost: 100 to 91 % vs plan
Insight on this capability
Who leads this capability
Katharina Brandt
Partner · Munich
Factory network design and NPI gate discipline
operations-performanceengineering-npi
Kenji Mori
Partner · Osaka
Monozukuri practice: quality systems and NPI
engineering-npioperations-performance
Priya Natarajan
Partner · Singapore
Regulated ramp-ups and design transfer
engineering-npisupply-chain-resilience
Talk to a partner before you write the plan
Describe the decision in front of you. A partner who has run it replies within two business days — with questions, not a brochure.