Benchmark Industrial equipment Growth & pricing

The engineering hours your ERP hides

November 8, 2024 · 1 min read · By Dana Whitfield

Across fourteen industrial equipment clients, application engineering time absorbed 3 to 7 percent of revenue — and none of it appeared in customer profitability reports. When we added it back, a fifth of 'core' accounts turned negative before any price move.

Cost-to-serve models fail quietly when they only count what systems record. Ours count the hours timesheets forget, which is exactly where the pricing conversation starts.

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