Playbook Robotics & automation Growth & pricing

Choosing the second robot line: a decision tree for mid-cap plants

January 22, 2026 · 1 min read · By Marcus Feld

The first robot line is a proof of courage; the second is a proof of arithmetic. This playbook walks through the assumptions that decide it: the product mix the line will actually see, staffing across shifts, maintenance hours per thousand cycles, and the changeover the sales team has not promised yet.

It ends with a payback model you can run in an afternoon. Every assumption sits on one page, so when the board asks what breaks the case, you can point to the row.

Question for Marcus?

Partners answer questions about published work within two business days.