Dana Whitfield
Partner · Chicago
Margin recovery through pricing and cost-to-serve truth
dana.whitfield@halvorsen-example.comPractice
Dana leads the Americas industrial equipment practice. Her programs start with a full cost-to-serve model — including the engineering hours the ERP hides — and end with segments, price fences, and a story the sales team can tell.
She publishes on pricing in commodity-adjacent businesses and on the aftermarket economics of dealer-to-service network conversions.
Published insight
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